The Diploma in Customer Relations Management gives students a complete set of theories, skills and methodologies on the most effective customer relationship management strategies in the business world. This programme brings together advanced sales techniques, optimal management of customer expectations and an in-depth understanding of customers in the specific context of North American business. By adopting an innovative teaching approach combining individual learning and group work, students will broaden their skills. Students on the co-op track will put this knowledge into practice during their work placement, allowing them to build up their professional experience.

Key Modules:

• Marketing Fundamentals
• Practical Leadership in Business
• Applied Sales Techniques
• Essential Business Calculations
• Strategic Customer Relationship Management
• Introduction to Business Management in Canada

OBJECTIVES

By the end of this programme, students will have acquired:
• A solid command of the terms, theories and organisational structures essential to the Canadian business world.
• The ability to carry out the basic business calculations needed day to day.
• The skill to develop and implement effective customer service strategies.
• A proven ability to communicate effectively, both in writing and orally, in a professional context.
• An in-depth understanding of, and the ability to put into practice, leadership skills that are essential to team management and customer relations.
• A command of marketing strategies and their successful application in the professional setting.

CO-OP WORK EXPERIENCE (OPTIONAL)

Paid co-op work experience is a crucial component of the practical side of this programme, allowing students to apply the theoretical knowledge they have acquired within a real Canadian working context. This experience is designed to immerse students in a working environment that complements the teaching objectives of the course.
During the academic part, participants will follow an intensive four-week course dedicated to job searching, scheduled in the afternoon so as to prepare as well as possible for the co-op phase. This module aims to sharpen students' knowledge of the job market, to identify their strengths and weaknesses, and to build a solid professional image.